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Home Selling Tips - For Sale By Owner Marketing Strategies

The next element of our advertising plan is for the Sellers Co-Op to "collectively" maintain Every Day advertising. On any given day, if a potential buyer is doing an investigation into property available for sale, there is a fair chance that buyer will come across some of either Our Affiliates advertising or the Local Advertising of some participant in this Sellers Co-Op, or find us on the internet through our widespread internet advertising, visit our web site or call us, and will ultimately, if the buyer is interested in your type of property and in your area, see your FSBOAdvertising ad. Our Affiliates own local media advertising is not intended to be a "replacement" for what we call the "Traditional FSBO Sellers" limited customary local media advertising plan. Our Affiliates own Local advertising is intended to be an addition to the Sellers Co-Op's collective advertising efforts and each individual sellers Traditional customarily limited local media advertising so as to make each sellers overall advertising plan More Consistent, with More breadth, and overall More effective. Consider that on an average weekend in just one major metropolitan newspaper there may be an estimated $1,000,000.00 of realtors advertising Homes For Sale By Owner. Just think about that sum of money for a few days of newsprint. Real Estate sellers and buyers are themselves jointly paying for all that advertising ALREADY and instead of SELLING THEIR HOMES that advertising is simply building the Real Estate Agencies businesses bigger. Why not spend some advertising money to sell your home and save some of your equity instead of just hand it over to a Real Estate Agency so they can promote their business with it? To have a well balanced marketing plan, sellers will need to spend some money on advertising locally in addition to your internet ad. Prices vary in different markets, but say in an average market a seller can run a 4 line newsprint ad 90 consecutive days for around $500 to $600. Do that and include your internet ad Listing Number so buyers can go see it at their convenience every day for 90 days or until you sell. The more the members of the Sellers Co-Op advertise, the Better They All Will Do. Our Affiliates own local advertising combined with the "collective" advertising efforts of all participants in this Sellers Co-Op will certainly efficiently add value to each individual sellers advertising plans. This will in turn substantially improve each sellers overall likelihood of finding a buyer for their property and finding that buyer in a quicker period of time than they would have without our advertising service. Additionally, thousands of buyers just find our various sites searching on the Internet each day. Our Sites are Collectively BY FAR the MOST POPULAR on the Internet. All of this combines to make your internet ad at FSBOAdvertising the single most efficient and valuable component of your overall marketing plan. Aside from it's sheer advertising value, if you use your internet ad as a marketing tool it will in fact save you more time than you pay for it (even if you value your time at less than the minimum wage) since you can save MANY HOURS of your time repeating information OVER AND OVER to people who call you from your 3 line newspaper ad. Just tell them to go look at your FSBO ad then call back if they want to make an appointment.

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