The next element of our advertising plan is for the Sellers
Co-Op to "collectively" maintain Every Day advertising. On any given day,
if a potential buyer is doing an investigation into property available for sale, there is
a fair chance that buyer will come across some of either Our Affiliates advertising or the
Local Advertising of some participant in this Sellers Co-Op, or find us on the internet
through our widespread internet advertising, visit our web site or call us, and will
ultimately, if the buyer is interested in your type of property and in your area, see your
FSBOAdvertising ad. Our Affiliates own local media advertising is not intended to be
a "replacement" for what we call the "Traditional FSBO Sellers"
limited customary local media advertising plan. Our Affiliates own Local advertising is
intended to be an addition to the Sellers Co-Op's collective advertising efforts and each
individual sellers Traditional customarily limited local media advertising so as to make
each sellers overall advertising plan More Consistent, with More breadth, and overall More
effective. Consider that on an average weekend in just one major metropolitan
newspaper there may be an estimated $1,000,000.00 of realtors advertising. Just
think about that sum of money for a few days of newsprint. Real Estate sellers and
buyers are themselves jointly paying for all that advertising ALREADY and instead of
SELLING THEIR HOMES that advertising is simply building the Real Estate Agencies
businesses bigger. Why not spend some advertising money to sell your home and save
some of your equity instead of just hand it over to a Real Estate Agency so they can
promote their business with it? To have a well balanced marketing plan, sellers will
need to spend some money on advertising locally in addition to your internet ad.
Prices vary in different markets, but say in an average market a seller can run a 4 line
newsprint ad 90 consecutive days for around $500 to $600. Do that and include your
internet ad Listing Number so buyers can go see it at their convenience every day for 90
days or until you sell. The more the members of the Sellers Co-Op advertise, the
Better They All Will Do. Our Affiliates own local advertising combined with the
"collective" advertising efforts of all participants in this Sellers Co-Op will
certainly efficiently add value to each individual sellers advertising plans. This will in
turn substantially improve each sellers overall likelihood of finding a buyer for their
property and finding that buyer in a quicker period of time than they would have without
our advertising service. Additionally, thousands of buyers just find our various
sites searching on the Internet each day. Our Sites are Collectively BY FAR the MOST POPULAR on the
Internet. All of this combines to make your internet ad at FSBOAdvertising the
single most efficient and valuable component of your overall marketing plan. Aside
from it's sheer advertising value, if you use your internet ad as a marketing tool it will
in fact save you more time than you pay for it (even if you value your time at less than
the minimum wage) since you can save MANY HOURS of your time repeating information OVER
AND OVER to people who call you from your 3 line newspaper ad. Just tell them to go
look at your FSBO ad then call back if they want to make an appointment.
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