This brings us to the final fatal flaw in many home owners attempts to
market their own home, the structure of the advertising system and the lack of
availability of viable alternatives. Quite simply, in the past there has been no
realistically viable, conceptually valid, and consistently effective advertising
alternative to the Realtors Co-Op. Your average seller can not afford to advertise in all
the different local media every day for 90 to 150 days to market their property and in
fact could not even advertise in all of these media even if they could afford it (for
example yellow pages ads are purchased a year at a time 4 to 6 months in advance and you
can only put a for sale sign in your own yard, not in other peoples yards all over town).
Don't misunderstand, MILLIONS of FSBO sellers have had just the right buyer come along at
just the right time to notice their property in the particular media it happened to be
advertised in at that time and right away before the seller got too tired of the marketing
process. Also, the yard sign itself is probably the single biggest seller of property. The
point is that in the past there has not been an efficient advertising alternative which is
a conceptually viable alternative in terms of predicting that the structure of the
alternative itself rather than the random occurrence of "luck" will have a
significant effect on determining the likelihood of a successful result. This was the
PAST, today FSBOAdvertising is offering an advertising alternative which, when combined
with the seller's Yard Signs and what we call the "Traditional FSBO Sellers"
limited local media advertising plan, is at least conceptually similar to the Realtors
Co-Op plan.
How does participating in FSBOAdvertising's Sellers advertising
Co-Op compare to the Realtors plan? We focus on the same basic principles. To start with,
we recommend a Professional Looking Real Estate Sign in your front yard that does NOT have
your phone # on it. Attach a tube or mailbox type container to the sign containing
"information sheets" with detailed property and transaction information along
with your phone # on the sheet so potential buyers can call for an appointment or to ask
questions only AFTER the prospective buyer has already read the detailed information and
has thus been "qualified" as to that buyers interest in your property. Also,
instead of a realtors phone number on the yard sign, you can put www.SeeHomePhoto.com so
that if that particular buyer is interested in your property the buyer can go to the web
site and see your color pictures of the interior of your home or the back yard and become
even more "qualified" as to that buyers interest in your specific property. If
it turns out that buyer is not interested in the specifics of your property, then maybe
that buyer will find another advertiser in the FSBOAdvertising Sellers Co-Op who has some
property that suits that buyer just right. Every FSBO seller with our web site address on
their yard sign is in effect helping to market every other advertisers property. This is
truly a Sellers Home Selling Co-Op. The SEEHOMEPHOTO.com website name itself tells the
buyers you have photos for them to see online instead of JUST TAKING UP A LINE OF SPACE IN
YOUR AD simply to give the buyer directions of where to find the ad. You can also save the
cost of that line and just tell people who call you to go see your ad online and call you
back if they want an appointment. Are the "collective" efficiencies of our
advertising Co-Op starting to become apparent? Why shouldn't home sellers benefit from the
advertisements placed in their own front yards? Also, reducing the FSBO seller's direct
communication with potential buyers until the potential buyer has been
"qualified" as to their real interest in a specific property will take a lot of
the hassle factor out of selling your own home. All our advertisers are expressly
permitted and encouraged to Support the Sellers Co-Op by putting our web site address on
your Yard sign regardless of where you purchase your sign. In fact, we will be happy to
email you a copy of the artwork for the our custom sign if you would like to have one just
like it prepared for you by the company of your choice. We sell our signs at or below our
cost anyway, so we do not make any profit from selling signs, our objective is simply to
assist the Sellers Co-Op in increasing it's overall reach by way of MANY sellers promoting
it by using our signs.
Never underestimate the marketing value of your yard sign. The
real estate sign itself is probably the single biggest seller of property, the only
question is "whose property" does the yard sign sell. Combined with your
FSBOAdvertising advertisement, your yard sign and all our other advertiser's yard signs
are a potent element of your advertising plan.
Prior Page FSBO
E-Book: Chapter 1 - 2
- 3 -
4
- 5
- 6 Next Page
